The Power of Competitive Intelligence in Product Experience Management

Competitive intelligence is the practice of using data and insights to stay ahead of the competition in the marketplace. It enables companies to anticipate the moves of their rivals, identify new opportunities, and develop effective strategies. It plays an important…

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How to Optimize Your E-Commerce Business with a PIM System

If you’re an eCommerce business owner, you know just how important it is to stay competitive. You may already be utilizing data-driven marketing to improve customer satisfaction, reach target markets, and increase your profits. However, you may be missing out…

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Segmentation Strategies for Better Data-Driven Marketing

Data-driven marketing is a powerful tool to uncover customer insights and improve overall marketing performance. By using customer data and analytics, businesses can achieve precision in their marketing initiatives. PIM in supply chain management is one approach to promote data-driven…

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